EdmundoHuerecassa

As the launch of the 1965 Ford Mustang approached, Ford was confident its new sporty car was on target. Its job now was to let the country know about this new kind of car. The introduction of what popularly would be known as the 1964 1/2 Ford Mustang was an encompassing and brilliant marketing blitz. America had scarcely seen anything like it. With the curtain poised to rise in early 1964, Dearborn marketers shifted into overdrive to get the public ready for Mustang. Though Ford previewed the showroom model at a January 1964 press conference, it put the information revealed under an "embargo," meaning reporters weren't supposed to go public with it before a date Ford had set. This tactic is still widely observed in various industries, a sort of cat-and-mouse game between manufacturers and the Fourth Estate. The Big Day Arrives The weeks leading up to Mustang's debut saw big stories in all sorts of places: Bus

Loading... The System of the Inquisition in Medieval Europe Monographs 522 Pages Open Access Summary This book reexamines the origins and growth of the medieval inquisition which provided a framework for the large-scale operations against religious dissidents. In the last quarter of the twelfth century, the papacy launched concerted efforts to hunt out heretics, mostly Cathars and Waldensians, and directed operations against them all across Latin Christendom. The bull of Pope Lucius III Ad abolendam of 1184 became a turning point in the formation of the inquisito